TikTok has now joined Facebook, Instagram, and Twitter in the social media compartment of many smartphone users in Malaysia. It has become on par with YouTube when it comes to viral videos in a short span of time. Many are using it for simple reasons such as fun and entertainment, to kill boredom and to connect with friends.
But, just like Instagram and Facebook, TikTok is fast becoming a great marketing platform for businesses. Either for brand awareness, audience connection, product launches or to keep up with the latest trend, businesses have also included TikTok in their social media marketing package.
If you are freelancing, running a small business, providing a niche service, promoting products through affiliate marketing, you should also get on the TikTok bandwagon. Everyone is checking out the social media app and you would greatly benefit in terms of brand awareness, engagement and leads.
Here are 3 simple yet efficient tips to increase followers and boost your business.
Make sure your TikTok video stands out from the rest
This is a very straightforward and obvious way, of course. But the critical question is how to make your videos stand out from the hundreds of thousands of videos being posted everyday and capture people’s attention?
Firstly, make sure your video is in the vertical format as vertical format videos perform best on the platform. It is also best if your videos are longer than five seconds. Next, the caption here weighs as much as it weighs on Facebook and Instagram. Captions are the windows to the content of your posts and videos. Hence, make sure you use a captivating caption that will pique the curiosity of your viewers to watch the video.
Apart from that, make sure you cover the creative effects, voice effects and sounds for your video. When you are freeze-framing, voice-over or having a duet with your friend, use the effects and tools available to make your content more interesting. High quality and well-crafted content have a higher chance to go viral!
Measure the performance of your TikTik video
Now that you have produced a quality and captivating video, the next step would be to see how well it is doing. This is a very important and effective way to gauge the reactions of the audience. You can find out what they like and what they don’t. This information can be used to produce future contents according to the expectations of your audience. Creating wonderful videos that do not interest your audience will be a waste of time and energy.
TikTok Analytics is a great way to measure the performance of your videos. Analytics will give you the overview and insights such as weekly and monthly views, number of followers and the growth, as well as trending videos. Ultimately, there are no specific metrics that are important or should be prioritised. There are lots of factors that go into making a video viral.
According to TikTok, the For You feed recommendations consists of videos posted within 90 days and a new video often gets high engagement after being published. If your video is interesting and your viewers keep viewing it, it will make it to the recommendations list. The performance of your videos can only be seen after around two days, so make sure you give enough time for your videos to reach your audience and generate the numbers.
Since the most important thing is to keep your audience hooked to the content of your video from the beginning till the end, your focus should always be the quality of your content. Apparently, TikTok’s system takes watch time as a signal to find out if the audience is enjoying your content.
Audience, Audience, Audience! – Most important for your TikTok success!
As with all social media performance, the audience plays a key role in determining the content that goes viral and that goes down with single-digit responses. As you go on, you will figure out what your target audience likes and what they tend to ignore. Take note of this pattern and use it when you decide on your video content. Appealing and relatable videos will get their fair share of attention and engagement.
Apart from being hyperfocused on the content of your video, there are other factors that will help you to reach more audience with each video you post on TikTok.
First and foremost, you are sure to be aware of hashtags and the power they hold even before you stepped into the world of TikTok. So, add hashtags to your captions. This will increase the chances of your videos reaching the right audience. Make sure you don’t overload the caption with hashtags, though. The right hashtag will do the job just right!
Next, play the right music and sounds in your videos. Audios add colour to your videos, will make it more vibrant and reach more audience. Especially, when you are making dance challenges, the right audio will bring the feel of the video to a whole new level.
Last but not least, be ready to experiment with videos. Posting the same type of videos in large quantities may not necessarily give you the numbers you are looking for. Instead, be open and produce a wide variety of videos. This way, you will be able to connect with a wide range of audience and get more creative with each video.
As a brand or an affiliate marketer, it is crucial to be as authentic as you can be and put your viewers first. Aim to build a connection and nurture a community around your TikTok page. As a result, the numbers will follow suit!
Start your TikTok journey right away!
As TikTok creates an impactful platform for individuals and businesses, it is crucial to get on board and stay updated in the ever-changing world of social media. More so, if your business depends on online platforms and online audience.
All the best for your next TikTok video! Make an impact, create a positive community and nurture meaningful connections around your business.