Expert Talks About How Conversion Data Attribution Leads To New Growth Opportunities In Affiliate Marketing
ACCESSTRADE MY’s inaugural summit, the Performance Growth Summit 2020 was held on September 12 and successfully brought together digital and affiliate marketing experts across Asia. The summit proved to be a hit among digital marketers, content creators, and affiliate marketers in Malaysia.
In this Expert Talks series, we are going to highlight the major issues brought forward by the experts in PGS 2020.
Sirio Küpper, CEO & Co-Founder of We Can Track B.V. talked in detail about “How Conversion Data Attribution Leads To New Growth Opportunities In Affiliate Marketing.”
With extensive experience in affiliate marketing, SEO, paid ads, data tracking, and data analysis, Sirio Küpper is all set to provide great insights to the publishers of ACCESSTRADE Malaysia.
ACCESSTRADE is the largest CPA affiliate marketing network in Japan and Southeast Asia operated by Interspace Co. Ltd. since 2001 and is now operating in Japan, Indonesia, Thailand, Vietnam, Singapore, and Malaysia. ACCESSTRADE has over 8,500 merchants and 550,000 publishers.
As one of the leading affiliate marketing platforms in Malaysia and the region, ACCESSTRADE is also keen on educating and providing key insights to its publishers to further enhance their skills and knowledge about digital marketing.
What is data attribution?
Data attribution refers to the linking of sets of data with one another such as click data and conversion data. Other examples include:
- Tracking Links such as UTM Links, Affiliate links, and Redirect links (tracking services)
- Cross Channel Conversion Attribution
- Offline Conversion Imports such as Google Ads, Microsoft Ads, and Facebook Ads
Why data attribution for affiliate marketing?
Data attribution plays a pivotal role in affiliate marketing. You can gain valuable insights about conversions such as traffic source, campaign, product or content element, and details about users.
These data are valuable since they can help you to optimise your entire funnel which comprises content, campaigns, and audiences.
Without conversion data, you might be losing major opportunities due to not knowing what works best for your campaign and products. Using conversion data, you can tap the right point to make sure maximum conversions and profit.
What are the growth opportunities?
When it comes to growth opportunities in data conversion, there are three main opportunities that you need to be aware of.
The first growth opportunity is testing new traffic sources. Start by setting up new traffic sources. This includes paid ads such as Google ads, Facebook ads, and Microsoft ads, email marketing, referral/partnerships/affiliate as well as social media. Next, focus on analysing performance using CTRs, conversion rates, conversion value per click versus cost per click, as well as profit and loss. You should also give enough importance to optimisation.
One of the most important elements of optimisation is relevancy. Aim to be helpful to your audience. Focus on serving your audience instead of just driving conversions. You should also be specific such as using exact match keywords instead of broad match keywords. Build trust with the audience by showing them what they want to see, read, or buy, instead of highlighting products after products.
Other ways to optimise include:
- Narrow down the audience based on data
- Eliminate campaigns, ads, keywords, and traffic sources that don’t generate value
- Decreasing/increasing bids (especially on keyword-level)
- Always A/B test your campaigns and website content using Google Optimize
Most importantly, make optimisation a consistent practice to garner the intended results!
The second growth opportunity is eliminating irrelevant costs and traffic. Here’s how you can do so:
- Focus on your traffic sources, campaigns, ads, and keywords that have low conversion rates.
- Adjust bids on the keyword level.
- Check conversion assists
- Get rid of traffic sources that do not deliver value
- Compare traffic source costs with its revenue
The third and final growth opportunity is retargeting relevant users. Retargeting users is a smart way to generate more conversions. Take note that over 50% of conversions are from returning visitors.
Focus on the audience who visited your website but did not bounce and stayed long enough, visitors who clicked on the buttons and links on your website, and the users who did not convert. Now, combine these categories of the audience with the brand, product, or topic they were interested in.
You should create a relevant search or display ads that only target these audiences accordingly. This will lead to a more efficient campaign and higher conversion.
How can I attribute data for affiliate marketing campaigns?
Data attribution can be done by matching key to trace back conversion to a page, content element, product, traffic source, user, and clicks.
Being more aware of the data you have in your hands will lead you to better usage of your resources and higher conversion.
Follow ACCESSTRADE MY for more insightful topics and upcoming events
As the leading affiliate marketing platform in Southeast Asia, ACCESSTRADE Malaysia is committed to bring the latest information and insights to affiliate marketers and digital marketers in the region. If you have missed PGS 2020, worry not! You can watch the full session here!
If you are new to affiliate marketing, here’s how you can join ACCESSTRADE Malaysia.
Step 1: You need to be a publisher. A publisher is someone who owns online media such as a blog, social media accounts, or a website. Make sure your blog, website, or social media accounts do not contain any elements of pornography, gambling, and offensive religious content.
Step 2: To register as a publisher at ACCESSTRADE MY, click here: https://bit.ly/PublisherRegistration
Step 3: Select your country. Take note that this is an important step as the list of advertisers or top brands differ according to the countries.
Step 4: Select the type of publisher account you want to register. Either individual or corporation.
Step 5: After filling up all the details very carefully, click the Sign-Up button to submit. You will receive an email notification saying your registration is successful and you will be provided with an activation code. Use this activation code when you log in for the first time.
Note: The registration process may take up to 3 working days as your account will be reviewed before being approved.
Step 6: Upon receiving the confirmation email and activation code, log in to the platform and fill in your personal data as required.
Step 7: You can now start applying for campaigns in the campaign menu located on the left side of your dashboard.
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