Influencer Marketing

Advertising Post On Social Media: Yay Or Nay?

Advertising is crucial to increase sales. In the world of digital marketing, especially social media marketing, social media ads are rampant. If you are an influencer or affiliate marketer looking to push products to your audience, should you advertise posts on social media? Is it a yay or nay? 

Some of the common concerns among social media influencers and affiliate marketers are: 

  • Will paid ads affect the trust of the audience and impact my following? 
  • How can I promote my post?
  • Which platform is good to advertise my post?

Here are all the answers to your questions regarding advertising on social media. 

Paid Ads On Social Media: Yay Or Nay? 

YAY all the way! If you are an influencer or affiliate marketer looking to direct your audience through the sales funnel, you should definitely make use of the paid ads. However, it is crucial that you keep track of your spending, objective and the outcome. 

Here’s how paid ads can greatly help you:

  1. Paid ads will increase the visibility of your content.

Promoted content will appear near the top of feed and in a higher number of feeds compared to content that is not promoted. Hence, more people will view your paid ads and you can use this increased visibility to spread awareness about your account and the products you are promoting. 

  1. Paid ads will ensure your content reaches targeted audiences who are highly likely to click on your post and proceed to buy products. 

Instead of blindly promoting your posts, social media ads will help you to find out the audience who are more likely to buy the products you are advertising. Specific criteria such as locations, personal interests, previous clicks and searches, gender and age are common details that ads make use to target audiences. 

  1. Generate leads, and subsequently, convert the leads to sales.

As the result of increased visibility and specifically targeted audiences in social media advertising, there are higher chances for you to generate leads. With an effective landing page and a clear call-to-action, you will be able to convert the leads to sales. 

Best Ways To Use Social Media Advertising To Your Benefit

  1. Always use your organic content to gauge if it will work.

Instead of blindly pushing content or posts for advertising in social media, it would be wise if you have proof that the content will indeed work when boosted. 

For instance, if your content article is already gaining traction with an impressive number of views and engagement rate, you can be sure that it will work wonders when you boost it. As a result, you would not be wasting your ad budget. 

  1. Be very specific with your audience targeting.

One of the biggest boons of social media advertising is its ability to target audiences. The more specific you get when you set the targeting, the higher the chances for better performance.

This will enable you to hit the nail on the head and drive conversions of leads to sales! 

  1. Use various creatives to pique the curiosity of your target audience.

Different products require different creatives to effectively reach audiences. For instance, videos might be suitable to drive leads for sportswear while articles might be highly relevant to drive sales of financial products. 

Next, different social media platforms require different types of strategies and creatives to work the best. What works best for Facebooks Ads might not work well for Instagram Ads. 

Hence, it is crucial that you use various creatives and find the one that works the best for your target audience. 

Are You All Set To Get Started With Paid Ads? 

It takes a lot of research and understanding of your products, clients, and target audience to find the best approach to social media advertising. 

To know more about all things digital marketing, register as a publisher or influencer with ACCESSTRADE MY! You will get access to a library of valuable knowledge on digital marketing and its nuances!