If you are an influencer handling various social media accounts, you are probably overwhelmed managing them. For instance, if you are building your followers and promoting products on Instagram, Facebook, Twitter, and YouTube, you would be dealing with different metrics and audiences.
With different audiences, different business models, and performance metrics, it is crucial to keep a tab on everything that is going on in all the platforms. Apart from posting regularly, maintaining the quality of each post, catering to the needs of brands you are working with, being flexible enough to go with the flow of social media trend, being in the know of the intricacies of algorithms, being authentic and genuine to your followers, you need to take a hard look at the numbers and restrategise if the numbers don’t look good.
Phew! We know it sounds like a lot and we agree it is a lot, especially if you have multiple social media accounts. So, we have come up with three ways to help you manage social media like a pro to continue generating income with your affiliate marketing campaigns.
Use Social Media Management Tools
It is crazy to manually handle the postings of your content at various times of the day like clockwork. It requires topnotch dedication, time and energy but even then, you might miss something important out.
Social media management tools like Hootsuite, Buffer, and CoSchedule will greatly help you to schedule posts, track conversations and manage several profiles in a single dashboard. You can plan your content months in advance and only tweak when necessary using these social media management tools.
Take note that a social media management tool will come in handy when you are posting multiple times a day, have to manage multiple profiles or platforms and keep in touch with tens of thousands of followers.
If you are just dipping your toe into the world of social media, it is wise to wait for a little before you invest in social media management tools.
Make The Best Use Of Social Media Analytics
Facebook, Instagram, and Twitter provide their own insights. Instead of just checking your likes and reach, you could use them to truly understand your audience to reap the maximum benefit from these numbers.
For instance, Facebook provides insights about the demographic of your audience, page likes, locations and activity. Meanwhile, Instagram provides you with the gender, age and top locations of your audience as well as the times and days when your followers are most active. You can get the demographics, lifestyle, consumer behaviour and mobile footprint of your audience through Twitter analytics.
Numbers are your assets. So, get your asset, scrutinise them and come up with contents that will appeal to the type of audience you have. Do not expect to get away with a copy and paste type of content strategy for all the social media platforms as each of its audience are different and they expect different things from you. This is where the numbers will come in handy!
Finally, Be Real To Rake In The Numbers
Whether or not you use social media management tools to support you, it would be very easy to manage social media if you show your real and authentic self to your audience. Instead of trying to mimic celebrities or being very product-centric, it would be best if you show your life and its details to your followers.
Even big brands and companies are humanising their social media accounts because at the end of the day, you are dealing with human beings and you want them to feel good about following your social media accounts.
It’s Time To Get Smart In Managing Your Social Media Platforms
Instead of letting the busy and hectic world of social media overwhelm you, it’s time you use these tips to take charge and keep generating income with your posts.
For more insightful tips about social media, affiliate marketing, and generating income using your social media presence, join ACCESSTRADE MY the leading influencer/affiliate platform in the region!