When it comes to advertising and catching the attention of the target audience, visuals work the best. More so in affiliate marketing where you rely heavily on clicks and conversions. The usual promotional methods used by affiliate marketers are link ads, newsletters, and social media posts.
While these may be effective, there is one more method that you can use to capture the attention of your target audience and rake in a high number of clicks and conversions leading to a higher commission for you.
Affiliate banners are great and effective to engage directly with your target audience. A well-designed banner with the right CTA and information will be among the best strategies for affiliate marketing. Here’s how affiliate banners work in your favour and how you can create banners for free for your affiliate marketing campaigns.
How can affiliate banners help to get more conversions?
First things first, banners are commonly placed at the top, bottom, sides, and sometimes in between the content on your website. These banners contain interesting images, right info, attractive copy, and a clear call to action. A good banner will attract the website visitor to click on it and then, you can direct them to a landing page or the products page.
Due to the fact that humans process visual data better than words, banners are an effective medium to garner clicks. It is wise to balance between text-based ads and visual ads like banners to get the most out of ads.
What’s more, once created, banner ads can be used on various platforms such as the website, social media, email marketing, and blogs. More importantly, you do not need to spend money to create banner ads. This makes banner ads highly effective in terms of return of investment as well.
How to create affiliate banners for free for your affiliate marketing campaigns?
There are many free tools that you can use to create top-notch and highly effective affiliate banners. We have curated a list of trustable free tools that will help you to create banners for free. Here are our top 3 tools to create affiliate banners for free.
All you need to do is download this desktop app and start creating HTML and CSS designs without the need for coding. The main attraction of this app is a visual editor that will automatically generate the code you require.
It also produces designs that are device-friendly, which means you do not have to worry about creating different sizes for different platforms. From simple designs to layered animations, Google Web Designer will make it easy for you to design your own affiliate banners.
Fotor is a free app that comes with a premium option that requires you to pay. However, if you are just starting out, Fotor free plan will do the job just fine for you. To begin with, Fotor is an online and desktop app.
It comes with banner templates that make it even easier for you. Simply put, if your knowledge about banner design is next to nil, you will still be able to come up with something functional and attractive.
If you have been using social media platforms to promote your affiliate marketing products, you would have come across Canva as it is a highly popular tool to create social media posts. Well, you can use it to create affiliate banners as well.
With more than 400,000 free stock photos, illustrations, and templates, as well as the Font Combinations tool, you will be having fun creating your affiliate banners.
Tips to create great affiliate banners that will increase your commissions
- Create a banner with a simple design and direct messages. You need to capture the attention of your target audience in a split second and you can’t afford to lose it just because your banner is loaded with unwanted images and texts.
- Choose high-quality images that suit your website style. This will ensure the affiliate banners do not look out of place or spammy. Sharp and quality images will elevate the look of your banner. Here’s where you can get high-quality images for FREE!
- Be careful of your banner placements. A wrongly placed banner will be hidden from view and may not get any clicks from your audience. Usually placing them at the top of your page or in between a well-performing blog article will be effective.