Every minute, more than 500 hours of new videos are being uploaded to YouTube worldwide. It will take you 82 years (roughly) to view all the videos submitted in a single day. YouTube has more than 3 billion searches every month, which makes it the second-largest search engine in the world.
Since 2005, YouTube has been one of the main online platforms to combine marketing, entertainment, and education. With such a huge video database and avid YouTube surfers, it is undoubtedly one of the best platforms to build your own following. Although it is absolutely free to upload videos to YouTube, you still have to work very hard to get a high number of views.
Should You Really Worry About Views For Your YouTube Videos?
The YouTube videos you upload can be in any genre, but the number of views is DEFINITELY IMPORTANT for:
- Boosting brand awareness/ personal branding
The higher the number of people viewing your videos, the higher the chance your name/brand is known to many. Eventually, this increases your opportunity to gain more trust from your potential customers.
- Ranking higher in Google searches
Based on the statistics above, it is obvious that you will have to stand out from the crowding competition. A higher rank in Google searches promotes your brand, your individuality, and your YouTube channel.
If you are an affiliate marketer looking to promote your affiliate products to your followers and get high commissions, here are 3 tips to increase your number of views, build your brand, and, earn your commissions sooner than later.
1. Finding Your Niche
With so many people uploading videos on a daily basis, you need to have a clear content niche. Decide on a common theme that brings your videos together as it gives your audience something to look for in your future videos. Some of the topics you could consider are:
- Cooking recipes
- Wildlife/Nature photography
Once you have narrowed down your niche, the next step is deciding a suitable title and description. You can use plenty of paid tools such as Google Search Console, Keyword Tool, and more, to get your work done.
Or, you can simply use the YouTube search bar. The suggestions predicted by YouTube is actually based on top real-time searches from people around the world. You can use it to help narrow down your scope.
Remember, you should be precise to attract the right audience. You will not be able to please everyone, but if you can identify a target demographic who would love your videos, then you are well on your way to get a high number of views.
2. Edit It Right
How many times were you amazed with the computer-generated imagery (CGI) or animation from the major hit blockbuster movies? How about the crispy clear 4K or even 8K videos that blow your mind away? Don’t worry, you do not have to do this but the point is, a well-edited video pleases the audience.
Take note of the fundamental aspects of your videos, such as lighting, background settings, and background noises. Make an effort to create a bright and pleasant environment. When you are engrossed in the lens, your viewers can still see the background. Also, good sound quality is key to a quality video.
Keep in mind that you only have the first few seconds to capture their attention.
3. Optimise Social Media
Apart from producing videos, you also need to maximise the potential of other social media platforms. Post updates of your YouTube videos and share some insights on what you are working on to keep your audience intrigued.
Apart from posting snippets on your social media accounts, you can also approach social media influencers to help publicise your videos.
It speeds up the process of reaching out to more people than your social media accounts can. Even if you have a high number of followers already, you can reach out to make collaborations and guest appearances with other influencers.
Next, promote your videos by giving away freebies. You can conduct a short game or host a giveaway for the selected lucky winners who follow your YouTube videos.
High Number Of Views Means High Visibility, And Eventually High Commissions
The time and effort you spend in making your YouTube videos have to be worthwhile. So, strategically create YouTube videos and use these tips to reap greater benefits.