Social media has become a crucial part of marketing strategy for both offline and online businesses. The current pandemic has changed the way consumers shop and made social media all the more important to reach the right audience at the right time for the right product.
Instagram has recently experienced a boom in popularity among online businesses.
With features that are constantly updated, it is easier for e-commerce entrepreneurs to sell their products and reach out to a greater number of potential customers. One such feature that is now the talk of the town is Instagram Reels.
The filming duration of 15 to 60 seconds not only provides an opening to share thoughts or conduct sales pitches but also boost brand awareness. If you are an affiliate marketer looking to increase the number of your followers or find a more effective way to promote your products on Instagram, here’s what you need to know about Instagram Reels.
Understanding Instagram Reels
Creating an Instagram reel is not rocket science. All you need to do is sign up and start “reeling”.
Already have an Instagram account? Great! Just hit the plus icon on the upper right corner, select reels, and now, the content creation can begin! Incorporate a wide variety of customization tools like sounds, video effects, alignment, and speed to add some attraction factor to your reels.
Instagram allows you to either record your reels one at a time, all at once or even upload from your gallery. If you are ready to start recording, click and hold the capture button and voila, you are well on your way.
Instagram reels are so common these days that it is easy to be overshadowed by the big guns out there. Check out these 3 key steps to create the best reels of your products.
What Is Your Story?
For any video to be liked or appreciated, the content must be worthwhile to watch. Thus, make sure to research your content before creating it.
Go with stories that you feel resonates seamlessly amongst your followers and highlights your vibe as an influencer.
Most customers are intrigued to know about you and your products better. Ideally, you would want to bridge trust between the audience, yourself, and your products.
Authenticity comes from personal experience, so, ensure your contents are genuine.
Then again, solely focusing on yourself and your daily life is not going to guarantee you the sales. The last thing you want is to bore your audience and cause them to scroll past your reels.
Come up with a creative approach by keeping them entertained yet educated about your products.
At the same time, know your niche and emphasise what you can contribute to the viewers and how can it help them. This way, you gain trust and appreciation towards your personal brand.
Words To The Rescue
15 to 60 seconds might seem a little too short to explain everything you want about your product and still being able to make an effective sales pitch. But, you can always use the captions to add value to your Instagram Reels.
Captions are texts that can be inserted at the bottom of your reel. It gives your audience necessary information that is not in the Reels.
It is best to keep these captions concise and to the point. For instance, you can use bullet points to make it easier for your audience to remember the points you want them to remember.
Apart from captions, the right hashtag will also highlight your Instagram Reels. Instagram Reels are categorised by hashtags, audios, effects and more. The right hashtag is your way to reel in users with similar interests who are more likely to be your followers in the long run.
With millions of accounts out there, this could increase the chances of your videos popping into the feed of your target market and perhaps even go viral under the right circumstances.
Improve Audio And Video Quality
Your Instagram reels must be personalized to make the audience feel more connected to you. One of the simplest ways to do it is by having your own audio. A computer-generated voice-over might not have the intonations and nuances that you would want to add. Bear in mind, your personal touch is what endear you to your followers.
Having said that, ensure your audio quality is free from unwanted background noises that could degrade the entire viewing experience. You may have quality content but without quality audio, you would not be able to catch the attention of your audience. A good quality microphone with noise-cancellation features will do the trick!
If your preference is to not have a voice-over, you can add appropriate music or songs to set the right ambience to your Reels.
Along with your audio quality, keep an eye on the backdrop as well. You want your followers to watch a reel that seems professional with a personal touch. Make an effort to present yourself well and plan your shoots mindfully. Your followers will notice and appreciate your effort to bring them quality content.
Ready, Set, Reel!
Take advantage of one of the highly popular social media platforms to boost your online business. Engage with your customers, enjoy the experience of creating the Reels, and promote your products creatively to earn more commission!