Expert Talks: Designing Smarter, Faster, and Easier For Business Growth
ACCESSTRADE MY’s annual summit, the Performance Growth Summit 2021 was held on September 11 and successfully brought together digital and affiliate marketing experts across Malaysia. With the tagline ‘MOVING TOWARDS DIGITALIZATION’, PGS 2021 explored how the digitalized world is giving a good impact on the economy and insights to survive this challenging pandemic.
In this Expert Talks series, we are going to highlight the major issues brought forward by the experts in PGS 2021.
One of the speakers at PGS 2021, Warren Leow, CEO of Inmagine talked in detail about “Designing Smarter, Faster, and Easier For Business Growth”.
Specifically, he talked about how implementing the right AI tools can help businesses, startups, and struggling entrepreneurs simplify the creative process by churning out content faster and easier while minimizing cost. Warren is experienced in the government sector, consulting, as well as the oil and gas industry. He is an accounting and finance graduate and claims that he is not a creative person.
How then is he the CEO of a global creative design company? Inmagine aims to make design easy for everyone by using artificial intelligence and data analytics to simplify the creative process for business owners, students, marketers, agencies, and freelancers.
Design is an integral part of affiliate marketing. Being an advertiser or publisher in ACCESSTRADE Malaysia, you would know the importance of the right creative asset. Let’s explore what Warren shared in PGS 2021.
What Has Changed And What Are The New Trends You Should Be Aware Of?
The creative industry is going through more democratisation in terms of creators and platforms. With 4 billion consumers, 700 million communicators, and 45 million professionals, the creative industry is seeing more democratisation for the creators. As for the democratisation of platforms, there are now a plethora of platforms for creative assets such as Instagram, YouTube, Facebook, TikTok, Medium, and Spotify, just to name a few.
There is also more flexibility with in-house creative teams and agencies that can work together with talent pool providers such as Fiverr and tools like Canva. Moreover, the trend is moving towards more self-served, more so with automation with AI taking place rapidly.
Additionally, there is more price competition and more integration as well. These trends are now transforming the creative industry and it is crucial to stay up-to-date with the changes with the right technology so that the quality and quantity of design is on par with the money and effort required.
The 3 main elements that will support constant learning are having the right inspiration, using the right tools, and implementing the new formats.
It is crucial to stand out to outmatch the competitors. Hence, it is crucial to balance creativity, technology, and innovation that can lead to smarter, faster, and easier output for your business.
What Would Be The Required Mindset Change?
According to Warren, the pointers below are crucial for a mindset change that can lead to designing smarter, faster, easier for business growth!
- Constant learning
- Move in the right direction
- Increase cost-efficiency
- Differentiate to stand out
- All-in-one service (content, creative, media buy, analytics)
Watch The Full Session To Explore Further
If you have missed PGS 2021, worry not! You can watch the full session here!
As one of the leading affiliate marketing platforms in Malaysia and the region, ACCESSTRADE is also keen on educating and providing key insights to its publishers to further enhance their skills and knowledge about digital marketing, while providing advertisers with impeccable services for their digital marketing needs.
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