ACCESSTRADE Gathers Global Performance Marketing Experts In ACCESSTRADE SUMMIT 2024

ACCESSTRADE GLOBAL, a subsidiary of Interspace Group, held its annual ACCESSTRADE SUMMIT (ATSUMMIT) on April 25th 2024. The global conference featured seminars, discussion events, and awards for ACCESSTRADE partners from around the world. This year's event was held online using the Zoom Events virtual platform, as it has been for the past three years due to the pandemic. 

On April 25th 2024, ACCESSTRADE GLOBAL, a subsidiary of Interspace Group, hosted its annual ACCESSTRADE SUMMIT (ATSUMMIT). This global conference showcased seminars, interactive discussions, and recognized outstanding ACCESSTRADE partners worldwide for their performance with awards. For the third consecutive year, the event took place virtually via the Zoom Events platform, adapting to post-pandemic conditions.

Participants hailing from Indonesia, Malaysia, Singapore, Thailand, Vietnam, and various other nations convened at the event, engaging in diverse discussions spanning artificial intelligence, finance, KOC, e-commerce, content creation, and SEO. After the opening and keynote speech were given, there were two sessions going on simultaneously: one session held Panel Discussions, while the other session highlighted ACCESSTRADE’s country-specific sessions.

During the opening speech of the virtual conference, Shohei Fujita, who is the Managing Director of Global Business at Interspace Group, addressed the topic of Performance Marketing Trend and ACCESSTRADE in 2024 where he highlighted the the growth of ACCESSTRADE’s partner over the years, what programs or product ACCESSTRADE has been providing to support both advertisers and publishers, and of course the new updates on recent performance marketing trend, especially that affiliate marketing is more than a conversion itself. He also mentioned how quality contents work to drive organic traffic, along with the examples from ACCESSTRADE’s partners.

Followed by Shahzeb Feroz, the Principle Account Manager of Google, giving updates on how the Google has been developing and improving to make users experience even better and to make advertisers can drive more traffic and boost their sales by using Google ads since consumers will receive more specific result when they search for something on Google search engine. By using AI-based prioritization to route users search term to the right keyword and ad group.

Proceeding to the first panel discussion of the day, where the topic “The Impact of SGE on SEO Performance: Challenges and Opportunities for Publishers” was brought by Usman Raezra, General Manager of ACCESSTRADE Indonesia along with Widiyanti Rusana as the Founder of Shamrock Digital Marketing Agency and Mukhammad Iqbal as SEO Content Editor of 99co. 

At the other session, the Country Session from Indonesia was live. The topic “Strategies to Stay Ahead in Indonesia Dynamic Performance Marketing Landscape” was brought by Prayudho Rahardjo as CEO of ACCESSTRADE Indonesia, along with two distinguished speakers from Pintarnya, Ghirish Pokardas as the Co-Founder and from Dentsu there was Prayudhi Rahardjo as the Head of Performance. 

Second panel discussion has the topic of “AI Content Creation: Friend or Foe? Benefits, Challenges, and Ethical Concerns”, with Prayudho Rahardjo, the CEO of ACCESSTRADE Indonesia as the moderator, Enguang Ren, the Head of System Product ACCESSTRADE Global as the speaker together with Artem Prokofyev from 24TTL as Regional Director APAC.

Simultaneously with AI Session, Country Session Thailand commenced. Moderated by Faida Wajidee, Partnerships Executive of ACCESSTRADE Thailand, this session has a lot of speakers from different industries sharing their insights on the topic “The Future of Performance Marketing in Thailand by Industry”. The speakers are Phongphat Bampensuk (Digital Performance Marketing Manager Big C Supercenter Public Co., Ltd.), Orawan Saengnaun (AVP, Lead Acquisition & Campaign Optimize SCB Protect), Apipat Iamsakul (Senior Marketing Manager, Partnership and Affiliate Trip.com), and Teerawat Kheawprivate (Senior Manager, Strategic Partnership Makro PRO Thailand).

Country session from Indonesia has begun and is leading the discussion on the future of affiliate marketing in the country. The panelists included Amitoj Singh, the Director of MAAS Platform, and Rivan Pangestu, the owner of Nyophee.com, with Prayudho Rahardjo, the Chief Executive Officer of Interspace Indonesia, moderating the discussion. The session delved into the potential for affiliate marketing in Indonesia and the challenges that the industry is currently facing. The panelists shared their insights on how to overcome these challenges, such as optimizing performance metrics and improving transparency in the industry. They also discussed the importance of collaboration and communication among stakeholders to drive growth and success in the future of affiliate marketing in Indonesia.

Next up on the agenda, the topic “Authenticity in Performance Marketing: Leveraging Influencer Organic Content for Trust and Engagement” was brought by Afina Syifa as the KOL partnering with ACCESSTRADE Indonesia, moderated by Do Huu Hung, CEO of ACCESSTRADE Vietnam. Afina was sharing her journey as a KOL, how she started, and what she’s been doing to maintain her existence in the saturated market of beauty and fashion KOL in Indonesia.

More Country Session came up from Malaysia and Singapore, bringing on the topic “Travel Marketing Strategies in the Post-Pandemic Era”. Hayato Nakata as New Global Team Manager & COO Interspace Malaysia & Singapore along with Cor Loya, Marketing and Merchant Management Lead iPrice Group was talking on how the pandemic have affected the travel industry, be it for the companies in the industry itself and consumer behavior where it was not as the same as before the pandemic hit.

Last panel discussion session was brought by Pattarawut Kuljan, CEO of ACCESSTRADE Thailand with two speakers: Junphen Juntana (FSVP, Social Media, Digital Content & Creative Management SCB) and Nattaphong Thanessakul (Head of Performance Media Department KTC) was discussing on the topic “Emerging Trends in Financial Technology and their Impact on Performance Marketing”. The ever changing trends on financial technology and consumer behavior tend to push industries to adapt and improve so consumer can have seamless experience and the fintech company itself can grow and maximize their performance.

The event culminated in the ACCESSTRADE AWARDS 2024 and Top Leaderboard award ceremony, presented by Shinichiro Kawabata, Founder and CEO of Interspace Group. The awards were presented to advertisers and publishers from every ACCESSTRADE branch country: Indonesia, Thailand, Malaysia, Singapore, and Vietnam. There were four categories for advertisers: E-Commerce, Finance, Travel, and Top Network. Meanwhile, there were seven categories for publishers: E-Commerce, Newbie, Finance, Content Creator, Travel, and Brand Commerce.